A lot’s been written on the commodification of the ‘geek’ identity - I’ve briefly touched on it myself - and a lot has been written about the commodification of the gay identity. Given the things they have in common (an attachment to ‘minority’ status, a foundation in excessive consumption, a strong sense of belonging to a larger group) it’s perhaps no surprise that there’s a big overlap between the two. In fact, it seems to me that the ‘gay geek’ is becoming (if it hasn’t already become) the dominant ‘identity’ amongst gay men. Just as it became unacceptable in polite company to be a banker, the stereotypical muscle-bound, preened, clubbing gay man is largely the object of derision and seen as hopelessly self-destructive. Instead, the gay scene is increasingly populated by ‘geeks’, with things like Doctor Who, Game of Thrones, comics, Apple , games and ironic appreciation of 90s pop and/or reality tv being touchstones. Perhaps I’ve been in East London too long but the gay club nights which reflect this identity, relying on a deliberately lo-fi & retrograde aesthetic which harks back to London and New York in the 70s/80s, have certainly been spreading further afield.
Perhaps the most interesting aspect of this is the sexualisation of the geek aesthetic. If the airbrushed vanity of a club like Room Service is considered rather naff, that’s no reason not to hit the gym hard. Instead the exhibitionism is given a reason to be beyond self-love, whether that be a veneer of art, performance or the ironic detachment which saturates a million images of guys with embarrassed expressions wearing patterned H&M pants and sporting a toothbrush in their mouths. Indeed, it’s no surprise (and no mistake) that much modern 'gay art' concerns itself with this aesthetic and this identity.
Of course it’s not to be taken as a given that this is all a bad thing. The issue is less with the enjoyment of ‘geek’ pursuits than with the cementing of (yet another) identity based in purchase power and “the slow creep of media consumption as a mode of living”. These are things to be considered rather than dismissed. What caused me to put these brief thoughts down was this column in the Evening Standard today, one that seems to cement the status of the ‘gay geek’ as a new norm and, crucially, as one useful to capital. It repeats the oft-heard assertions that gay people are more educated and more affluent, referring to a study from The Williams Institute at UCLA. Yet read the link and you’ll see that the study is far more complex than the trite presentation in the column suggests. Investigate further and you’ll find that the same institution presented research suggesting that LGBT people were more likely to be poor than heterosexuals. The research is patchy to say the least but certainly seems to suggest that LGBT people are no better off than heterosexuals in the UK. Certainly a moment of consideration of the column’s assertions makes them seem odd given that we are constantly told that LGBT people are more likely to suffer from mental health issues, which have most definitely been linked to poverty.
What seems to be happening here, then, is that the ‘gay geek’ identity is conflated with the educated, professional (and overwhelmingly white, mostly male) demographic who seem to so dominate modern LGBT political narratives. It’s not surprising that the already privileged are more visible. The removal of ‘problematic’ LGBT people who experience poverty, aren’t ‘professionals’ and for whom a “a corporate commitment to gay rights” means absolutely nothing is not only evident, it’s insidious. Some anonymous executive is quotes as saying:
It is a cliché but the average professional gay person tends to be clever, probably not yet in a civil partnership and certainly not yet a parent. This means they can dedicate more of their time to their career and ultimately to our bottom line, at least for now.
The quote makes it absolutely clear that this ‘commitment to gay rights’ is only for some: if you have or plan to have children, if you aren’t university educated, if you have commitments and a life outside of work, the strong implication is that you’re of no interest. It’s a profoundly troubling quote, not least suggesting that a certain class of gay man is advancing over the backs of women who have the audacity to become pregnant. Yet it’s not parsed in any way whatsoever and is just presented as ‘proof’ that life for the ‘gay geek’ is dandy. We also have the strong whiff of homonationalism with the ‘revelation’ that the world’s third-biggest arms dealer BAE Systems is going to be “champion(ing) diversity aggressively among its workforce over the next year, starting with a co-sponsorship of the inaugural PinkNews awards in October.” Of course LGBT organisations lending their 'gay is good' cachet to dubious organisations is nothing new but this is still breathtaking. BAE Systems has a history of corruption and an enduring relationship with the despotic regime in Saudi Arabia (as well as other authoritarian regimes, including Egypt). It’s fair to say that LGBT rights in Saudia Arabia are not in a good place, just as human rights in general are not. It’s absolutely staggering that an arms dealer explicitly profiting in the oppression, injuring and murdering of people will be ‘aggressively’ championing ‘diversity’ at an event hosted by a British LGBT organisation.
What is the ‘gay geek’ here, then, if not a convenient reinforcement of the Western neoliberal social order? They are the ‘right’ kind of gay and, as such, fully deserve to be able to participate in and profit from the brutalising of those pesky brown people while ignoring the uppity queers who ruin it for everyone else with their poverty, their radicalism or their general awkwardness.
It’s a quite fascinating use of an ostensibly harmless identity. Of course there is a leap from the ‘gay geeks’ I describe at the start to the Evening Standard column and many who identify with the former will rightly find the latter abhorrent. Nonetheless, it does illustrate some of the potential pitfalls of tying our self-identity too closely to a larger group based on consumption and/or even on sexuality. Most importantly, it emphatically illustrates the axiom that the personal is political.